On May 21, the 26th China International Bakery Exhibition was grandly opened at the National Convention and Exhibition Center in Hongqiao, Shanghai.KFICroissant Group brings new UHT productsandOmnichannel solutionsdebut, but also the French baking industry"The "Nobel Prize" is known as the MOFWinners & IndustriesMaster of "Champion".Present in person to crown the quality.

UHT innovative new products are released

This exhibition,KFICroissant Group unveiled 11 new UHT products, covering cream, whipped milk, cooking cream and dairy products, which are suitable for baking, buffet, coffee, tea and other fields. thereintoKFICROISSANT MR. ® ®BUTTERCREAM BUTTERCREAM® WHIPPING CREAM IN OCTOBER 2023

It is the first to be the pioneer of China's butter and light cream category. Selected natural butter imported from New Zealand, with a rich and natural butter taste and unparalleled taste, can be refrigerated or frozen storage, and was well received by the audience.

Industry masters help to create a new blueprint for the industry

KFIThe Croissant Group has hired a French MOF Award winnerMr. Philippe HiriartSpokesperson for the image, and withBaking Technology BTA ChampionAchieve strategic partnerships.

Mr. Philippe Hiriart of FranceHe has been awarded the MOF of the French President and the Chevalier de l'Ordre de l'Ordre de l'Auster, and has served as a judge for the World Cup Dessert Competition. This time he appliedKFIMR. ® ® CROISSANT BUTTERCREAM BUTTERCREAM® WHIPPING CREAMandKFIMr. ® Cowson's name is ® rarecreamCarefullyThe French desserts were well received by the audience.

Mr. Zhang Chao, winner of the National May Day Labor MedalandMr. Yang Lijun, the star of baking technologyThe candy art and artistic bread works presented on the scene not only symbolize the prosperity of the country, but also highlight the vigorous vitality of China's baking industry, presenting a double feast of vision and art for the audience.

All-round empowerment of the "baking +" era

KFIKeen on market demand, Croissant Group keeps up with the "Bakery+" trend of the Z era, and injects vitality into omni-channel solutions through category innovation. Whether it is bakery, buffet, coffee, tea, supermarkets, convenience stores and other channels, it can provide a one-stop purchasing experience to help customers cope with it easilyMarket changes to achieve business growth.

For traditional bakeries,KFIThe Croissant Group has carefully launched six major product segments, covering creams, ready-to-eat frozen desserts, sauces, ready-mix powders, functional fats and improversBakery ingredients, application products and value-added servicesThe complete system is committed to fully empowering terminal stores,Boost sales.

In the supermarket and convenience store channels,Songzhixin ® is ready-to-eat and frozenDesserts are in the spotlight. It has brought five series of products, including crispy Menglong popping mochi with crispy outside and soft inside, Daifuku series with soft glutinous sweetness and rich fillings, and ice zongzi series that integrates traditional and modern innovationThe rich taste and delicate appearance stand out in the exhibition. thereintoCrispy Dream Dragon popping mochiListed only3 months, with a total sales of 3.5 million pieces, dominating the Douyin snack list for several weeksTOP1。

In the catering channel, the applicationKFIMr. ® Croissant whipping cream, cooking cream, thick milk buffet and drinks provide customers with a variety of lunch options. thereintoTea and coffee with espresso cream, using coconut oil instead of traditional palm oil, using a non-hydrogenation process to achieve 0 trans fatAcid not only satisfies modern people's pursuit of healthy and delicious diet, but also helps to promote the healthy development of the catering industry.

futureKFIThe Croissant Group will continue to uphold it"To be a respected global food company and achieve sustainable operation"Adhere to the corporate vision, adhere to the "Let the world fall in love with Chinese food, and dedicate convenience, deliciousness and health to the world"mission to satisfy global consumers through continuous innovation's diverse needs,Let the world fall in love with Chinese food!