On May 24th, the four-day 26th China International Bakery Exhibition was successfully concluded at the National Convention and Exhibition Center in Shanghai. As an annual event in the baking industry, this exhibition not only brings together global industry elites, but also injects new vitality into the development of the industry through a series of innovative displays and in-depth exchanges. In this industry feast,KFIThe Croissant Group relied onUHT newandOmnichannel solutions，Once again, it was in the spotlight.

In recent years, the baking market has shown a vigorous development to:"Bake +"The type of food represented by the market has gradually become the main component of the diet of market users. According to market research data, the global bakery market continues to expand, growing from more than $416 billion in 2021 to nearly $442 billion by the end of 2023, showing the strong growth momentum of the industry.

However, with the rapid development of the industry, a series of problems have also been exposed. How to realize the one-stop purchase of raw materials and application products, and reduce the waste of manpower and material resources and the cumbersome process of multiple comparisons. Especially howMaintain continuous product innovation, grasp the preferences of young consumers, and increase the stickiness of user groups，These are all problems that the industry has to face.

Empower terminal sales omni-channel

One-stop solution to industry pain points

KFICroissant Group, as a pioneer in China's cream industry,It has not only achieved outstanding achievements in China, but also took the lead in exporting Chinese cream to New Zealand, the world's largest dairy country. The group has a wide range of businesses and owns itSix major productsThe section, including cream, ready-to-eat frozen desserts, sauces, premixes, improvers and functional oils, provides customers with one-stop solutions for bakery, tea, meals, supermarkets and convenience stores"Bake +"Consumption demand in scenarios.

In order to continuously improve product quality and innovation capabilities, in 2024KFICroissant Group established a UHT cream production base in Qingdao, China, with a clean air quality in the workshop100,000 levelSterile decontamination standards.

With the whole process of automated production, the annual production capacity of the workshop is as high15000 tonsto ensure that the products are always of high standards and quality. The use of advanced VTIS Instantaneous sterilization technology can quickly lock in the freshness of food while retaining the nutrition and taste of food, providing consumers with healthier and more delicious food choices.

Innovative R&D drives development

Promote the iterative upgrading of the industry

As the pioneer of the butter whipping cream category in China，KFIMr. ® ®Croissant Buttercream® buttercream whipping cream,KFIMr. ® Cosson's multi-functional ® whipping cream, Songzhixin ® crispy Menglong popping mochi and Baking Yijia ® oil expert FO100 successfully won the 26th China International Baking Exhibition with advanced technology and unique taste"Innovative Product Award"，ManifestedKFIThe Croissant Group's excellence in product research and development.

AsKFIA wholly-owned subsidiary of the Croissant Group,Songzhixin Food (Qingdao) Co., Ltd，Focus on the research and development, production and sales of ready-to-eat frozen desserts. Uphold"Healthy Baking, Light Life"We are committed to providing customers with convenient, healthy and high-quality pre-made bakery products. In this exhibition, we brought five series of mousse, cheese, mochi, Daifuku, and ice zongzi, with a total of more than 40 products.

thereintoCrispy Dream Dragon popping mochiOnce listed, it was very popular, and it was listed only3 monthsSales breakthrough4.3 million capsules,Ranked for many weeks in a rowThe top of the Douyin snack hit list and praise list，It fully demonstrates the innovative strength and market competitiveness of Songzhixin Food.

During the exhibition, it will be enjoyed by the French bakery industryPhilippe Hiriart, winner of the "Nobel Prize" MOF, and Zhang Chao, winner of the National May Day Labor Medal,and Yang Lijun, a star of baking technology BTA2023 skillsand other industry masters came to the scene.

adoptKFIMr. ® Croissant name pie ®BUTTERCREAM® butter whipping creamandKFIMr. ® Croissant is a creamy pie ®,The on-site application product demonstration brought the audience a double enjoyment of vision and taste buds with exquisite baking skillsKFIThe quality strength of the Coissson Group is crowned.

futureKFIThe Croissant Group will continue to uphold the principle of "To be a respected global food company and achieve sustainable operation"Adhere to the corporate vision"Let the world fall in love with Chinese food, and dedicate convenience, deliciousness and health to the world"mission. We will continue to explore and innovate to help the innovation and development of the baking industry with more healthy and high-quality products and services, and promote Chinese food to the world stage.