Qingdao Kesong Group Co., Ltd. is a high-end cream production and export enterprise established in 2003, and is a pioneer in China's cream industry.
Provide customers with a one-stop integrated solution from raw materials to terminals for consumption scenarios such as baking, tea drinks, meals, supermarkets, and convenience stores.
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The company has established a dual career development channel for employees, encouraging them to choose a career development channel that suits their own situation, so that every employee can achieve their career development plan in the company.
On November 23,KFIThe Croissant Group was held“Empower 100,000+ cream projects around the world”Seminar, the Hubei team of the domestic marketing centerSub-channelProduct innovation and research to help customersReduce costs and increase efficiencyConduct case sharing.
encloseImpress young consumer groups, empower by channels, and innovate product solutionsIn three aspects, the Hubei team took the initiative to discover customer needs, realized the rapid launch of Basque products within 2 months, and customized solutions for more than 100 stores of local TOP3 brands.
At present, Generation Z has gradually become the main force of consumption, in order to help terminal stores leverage the young market, the Hubei team in Wuhan Fuyunda, Enshi Baichang and other three Mid-Autumn Festival appreciation meetings, toCamping windShow form, successfully help customers harvestYoung consumer groups.
AgainstSupermarkets, cake shops, private bakingand other different channels, the Hubei team innovated product solutions through different channels. For example, I learned about Wuhan Yuehuo supermarketConsumer buying habitsLater, the innovation "Iron Plate Basque Mousse Cake". The improved mousse has a dense and smooth taste, which not only skyrockets in sales, but also realizes the supermarketReduce costs and increase efficiency。This model has been successful again in Xiangyang Good Neighbor Supermarket, Xianning and Runjia Supermarket.
The meeting relied on"Empowering 100,000+ Cream Projects Around the World"strategy, providing new ideas for sub-channel empowerment terminals. In the future, KFI will continue to focus on customer needs and create a new path for business growth.
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