On November 13,KFIThe Croissant GroupThe theme of the successful event was held in Huangshan, China"Matrix Power Mr. Cosson 2025--East China Dealer Conference"activities. The conference brought together many industry elites, and moreoverKFICroissant Group: YesFuture StrategyandMarket trendsAn in-depth analysis and display.

Four matrices Fully empowered

During the conference,KFICroissant Group through four matrices -Product Matrix, Service Matrix, Channel Matrix and Marketing Matrix,Empower end customers in an all-round way. AsGlobal baking ingredient integrated service provider,KFIThe Croissant Group has demonstrated a strong product matrix,includeReady-to-eat frozen desserts, creams, milk, sauces, mixes, improvers and fatsand other 7 major plates, providing dealers with a wealth of choices.

atService matrixaspectKFIWith Shanghai as the core, the Croissant Group has introduced the technical support of international masters as the terminal storeProvide innovative technical services.At the same time, through co-branding with international competitions, customer research, outings and friendly competitions in stores, etc., continue to beImprove the technical level of stores,And build"World Dessert Festival" event,Empower global terminal stores and realize store upgrades.

atPathway matrixOn the build,KFIThe croissant group has coveredBakery, supermarkets, meals, tea, convenience storesand other channels for end customersProvide one-stop raw materials and product solutions,Empower users to grow their business.

 atMarketing Matrixon, the groupThrough store diagnosis and operation consulting, public domain traffic to private domain, guild licensing and marketing empowerment trainingand other ways to help storesIncrease sales and brand voice.

Industry leaders Coming out strong

The conference also invited a number of industry elites to attend, including the Baking Industry Association of the All-China Federation of Industry and CommerceDeputy Secretary-General Shan Zhiming,KFIThe Croissant GroupMr. Fu Jinhai, Chairman of the Board of Directors,KFIAssistant to the President and General Manager of the Bakery Division of Croissant GroupMr. Zheng Yong,Founder of Shandong Cake Ce Brand Operation CenterMr. Sun Dianjiand General Manager of A-China SoftwareMr. Xu Rongzhong.

Shan Zhiming, Deputy Secretary-General of the Baking Industry Association of the All-China Federation of Industry and Commerce

KFIMr. Fu Jinhai, Chairman of Croissson Group

The guests had in-depth discussions on a number of topics. Deputy Secretary-General Shan ZhimingThis paper analyzes the change trend of the baking industry in the new era,It points out the direction of development for dealers. Chairman Fu Jinhai explained in detailKFICroissant Group's strategic plan for the next 5 to 10 years,It shows the group's deep insight and forward-looking layout of the baking industry.

Figure 1 showsKFIMr. Wang Haoxue, Deputy General Manager of the Baking Division and Director of the Key Account Department of Croissson Group

Picture 2 shows Mr. Sun Dianji, founder of Shandong Pastry Brand Operation Center

Figure 3 shows Mr. Xu Rongzhong, General Manager of A-China Software

Mr. Wang Haoxue introduced in detailKFIFeatures, advantages and application scenarios of Croissant Group's products.Mr. Sun Dianji and General Manager Xu Rongzhong shared respectivelyCountercyclical growth strategies for bakery distributorsandThe key steps of private domain marketing,It provides valuable business wisdom to dealers.

A blockbuster new product Blind test test

sceneKFIThe Croissant Group has launched4 new products,This includes UHT cream-basedKFIMr. ® Croissant Famous Pie ® Cream 360ProandKFIcanMr. ® Song's name pie ® BUTTERCREAM® butter whipping cream,The former uses imported milk fat as raw material, and the characteristics of milk flavor and re-upgrade, as well as excellent whipping performance and long-lasting shaping ability, have been widely praised since its listing and are deeply loved by on-site dealers.

As the pioneer of China's butter whipping cream category, the latter selects natural butter imported from New Zealand, which has a rich and natural natural butter taste, and is also featured at the 26th China International Baking ExhibitionWon the "Innovative Product Award".

In the era of big baking, the "frozen to fresh" revolution is quietly rising.Ready-to-eat frozen dessertsBecome the new favorite of the market.Songzhixin Food (Qingdao) Co., Ltd.,AsKFIA wholly-owned subsidiary of the Croissant Group, it focuses on the research and development, production and sales of ready-to-eat frozen desserts"Healthy Baking, Light Life"The concept of providing consumers with convenient, healthy and high-quality bakery products.

At this conference, Song Zhixin brought a variety of new products, such asPopping mochi series, jar cake series and box cake seriesThese products are deeply loved by dealers. thereintoBurst mochi seriesSince its listing, cumulative sales have exceeded10,000,000 capsules,Won a number of awards, showing strong market influence and consumer recognition.

KFIThe Croissant Group also broughtRoasted Yijia ® mochi mixandchiffon premix,Winning attention with ultra-high performance. In the field of beverages, broughtKFIMr. ® Croissant tea and coffee with espresso creamandKFIMr. ® Cowsson's pure milk,It not only improves the taste of the drink, but also brings it to the terminal storeMore profit possibilities.

For the sake of visual displayKFIThe excellent quality of the products of the Croissant Group was specially set up at the conferenceCream blind testTache. In comparison with international and domestic well-known brands,KFIMr. ® Croissant Famous Pie ® Cream 360ProWith itsExcellent taste, stability, color and aroma,It has won unanimous praise from on-site dealers. This result not only strengthens dealers' interest in:KFIThe confidence of the products of the Coissson Group is also for their futureMarketing provided solid support.

28 years of companionship, thank you for having you

KFISince its establishment in 1997, the Croissant Group has become:China's leading cream import and export enterprise。 Now the products have been exported to36 countries and regions in Europe, America, Southeast Asia, Oceania, etc.

The brilliant achievements along the way are inseparable from the support and companionship of the majority of dealers and users. In order to thank everyone for their deep friendship over the past 28 years, a grand meeting was specially arrangedDealer awards and exciting lucky draws and exciting programs.The lucky draw prizes include Huawei mobile phones, Huawei laptops, and luxury prizes such as Tesla Model Y and M9 cars to express our sincerest gratitude.

Win-win cooperation Create the future together

The successful convening of this conference not only deepened the dealers' understandingKFIThe future of the Coissson Groupstrategic understanding and recognition,It also strengthens their efforts toConfidence and expectation in the market outlook.

futureKFIThe Croissant Group will continue to uphold it"To be a respected global food company and achieve sustainable operation"Adhere to the corporate vision"Let the world fall in love with Chinese food, and dedicate convenience, deliciousness and health to the world"mission. Continue to explore and innovate to help the innovation and development of the baking industry with more healthy and high-quality products and services.Let the world fall in love with Chinese food!

KFICroissant Group National Service Hotline

400-0532-501