Qingdao Kesong Group Co., Ltd. is a high-end cream production and export enterprise established in 2003, and is a pioneer in China's cream industry.
Provide customers with a one-stop integrated solution from raw materials to terminals for consumption scenarios such as baking, tea drinks, meals, supermarkets, and convenience stores.
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The company has established a dual career development channel for employees, encouraging them to choose a career development channel that suits their own situation, so that every employee can achieve their career development plan in the company.
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Association President Enterprise Tsingtao Brewery Co., Ltd With the secretariat, I visited the vice president company again Qingdao Croissant Group Co., Ltd When the ingenuity of 100 years of beer collides with the inspiration of baking art, an innovative story about the "taste revolution" is being staged! Tsingtao Brewery Co., Ltd., the president unit of Qingdao Food Industry Association, together with the secretariat, visited Qingdao Kesong Group Co., Ltd., the vice president unit, again, and the two sides reached an in-depth strategic layout on product co-creation, channel symbiosis, and supply chain integration, reconstructing the consumption scene with "two-wheel drive", and injecting new momentum into the upgrading of Qingdao's food industry! The meeting was attended by: Tsingtao Beer: 1. Zhu Junhai, Assistant to the President of Tsingtao Brewery Co., Ltd., Secretary of the Party Committee and Chairman of Tsingtao Beer Culture Communication Co., Ltd 2. Sun Ji, Director of Qingdao Beer Museum 3. Yang Yikui, Brand Promotion Director of Tsingtao Brewery Co., Ltd 4. Yu Wenbo, Deputy General Manager of the Special Liquor Sales Department of Tsingtao Beer Culture Communication Co., Ltd 5. Chen Lu, Director of Health Drink Development of Tsingtao Beer Research and Development Center 6. Sun Ru, Senior Manager of New Commercial Operations of Qingdao Beer Museum 7. Zhang Siwei, Creative R&D Planning Manager of Qingdao Beer Museum 8. Zheng Shu, Secretary General of Qingdao Food Industry Association 9. Zhou Jiaxin, Director of the Organizing Committee of "Qingdao Gift". Qingdao Cosong Group: 1. Fu Jinhai, Chairman 2. Shan Zhiming, Executive Deputy Secretary-General of the Baking Industry ｕｎｉｏｎ of the All-China Federation of Industry and Commerce 3. Wu Huachun, Vice President of Production 4. Ren Yu, Director of Customer Demand Solving Center 5. Sun Guofeng, General Manager of Catering Division 6. Liu Shan, Manager of Technical Department Product co-creation: A technological revolution from the lab to the table
One is the "living fossil of China's beer industry" with a 122-year brewing history, which uses a grain of malt to tell the inheritance of ingenuity; One is a "sweet engineer" who has been deeply involved in French baking for 28 years, carving every inch of crisp and soft with ingenuity. When the hops of green beer meet the buttery ripples of croissant, this collaboration is not a simple superposition of flavors, but a creative experiment launched from the genetic level:
Butterbeer 2.0
200+ Tsingtao Beer 1903 stores across the country will launch a co-branded butterbeer, which solves the problem of milk cap and wine body delamination through extended injection tube technology and nano-level homogenization technology, and realizes the dense taste of "one bite into the soul". At the same time, the 0-alcohol version was launched, covering children and non-alcohol consumer groups, creating an age-friendly product.
Beer-flavored roasting
The distiller's grains bread developed with 15%-18% high protein characteristics of brewer's grains will be launched at the Shanghai Baking Exhibition in May, and the original double fermentation process will solve the problem of sourness; Explore the technology of beer puree and noodles to make bakery products have their own "slightly tipsy wheat aroma".
Visits and exchanges
This is a cross-border breakthrough of traditional industries, and it is a model for the transformation and upgrading of Made in China! When the malt fragrance of Tsingtao Beer meets the baking art of Croissant Group, we see not only the iteration of products, but also the gorgeous transformation of the entire food industry to quality, scene and youth. Let's look forward to this chemical reaction of "beer + baking" to create more possibilities for Chinese taste!
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