Qingdao Kesong Group Co., Ltd. is a high-end cream production and export enterprise established in 2003, and is a pioneer in China's cream industry.
Provide customers with a one-stop integrated solution from raw materials to terminals for consumption scenarios such as baking, tea drinks, meals, supermarkets, and convenience stores.
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The company has established a dual career development channel for employees, encouraging them to choose a career development channel that suits their own situation, so that every employee can achieve their career development plan in the company.
Driven by the trend of consumption upgrading and digitalization, the baking market is bursting with new vitality, deepening competition drives the continuous upgrading of products and services, and consumer demand is becoming increasingly diversified and differentiated, but at the same time, more than 60% of regional stores are facing challenges such as rising labor costs and marketing efficiency to be improved.
This special meeting in Anyang, Henan,KFIMr. Colosse × Anyang emerging bakery trade, work together to deepen the local market, supply raw materials and supporting services with high-quality cream, empower the intelligent operation of stores, continue to improve the quality of regional customer service, and jointly expand regional new volume.
July 16th,KFIMr. ColosseThe "AI Baking New Power Awakening Project" opened in Anyang, Henan.This event focused on AI technology empowering the development of the baking industry, and a number of industry leaders and experts gathered.Together, they discussed the current situation and development trends of the baking industry, as well as how AI technology drives store growth.It provides a forward-looking thinking and practical direction for the development of the industry.
1. Trend insight and grasp the direction of upgrading
Liang Wei, deputy secretary-general of the All-ｕｎｉｏｎ Baking Industry Association and secretary-general of the Distributor Committee, pointed out in his speech，“China's baking industry needs to break through traditional barriers and seize the opportunity of consumption upgrading.innovation from four dimensions: lifestyle, cultural expression, emotional resonance, and user needs; At the same time, a new ecosystem based on quality-price ratio and localized operation is the focus。”
Liang Wei, deputy secretary-general of the All-ｕｎｉｏｎ Baking Industry Association and secretary-general of the Distributor Committee
Fan Yonghong, general manager of Anyang Xinxing Baking Trading Co., Ltd., said in his speech: "This "AI New Power Awakening Plan"It clarifies the core value of technology empowerment for Anyang Baking, through AI tools to reduce costs and increase efficiency, may provide solutions for regional stores to upgrade operations. ”
Fan Yonghong, general manager of Anyang Xinxing Baking Trading Co., Ltd
2. Matrix power to build a growth empowerment system Ren Xiaogang, Customer Demand Solution Center of Qingdao Croissant Group, onKFIMr. ColosseIn-depth analysis of cream raw material products and matrix power, he emphasized,“KFIMr. ColosseWill rely onProduct innovation, channel cultivation, service empowerment, and marketing upgrades provide partners with all-round growth solutions. ”
Qingdao Croissant Group Customer Demand Solution Center Ren Xiaogang
3. Technical practice to solve operational problems Cui Hong, partner of Wuxi Azhong Software and manager of Beijing Lin Chengchun, analyzed the practical application of A-Zhong AI agent in bakery stores with the theme of AI agent empowering the performance growth of bakery stores.Outline a clear and followable upgrade path for the digital transformation of stores.
Cui Hong, partner of Wuxi A-China Software and manager of Beijing Lin Chengchun
4. Lean management to improve store efficiency Sun Guomin, co-founder & director of the Food Wise Magic Bag, proposed:"The management of bakery stores should focus on lean operation and tap potential value."Focus on neglected value points in daily life, improve human efficiency and reduce losses. It advocates giving full play to the value of resources through continuous improvement.
Co-founder & Director of Food Wise Magic Bag Sun Guomin
1. Strategic new product launches to create regional competitive barriers Based on the market demand of Anyang, this special session will launch strategic cream raw materials:KFIMr. ® Colosse5-in-1 milk skin pulp, famous pie ® cream master selection, famous pie ® cream 360pro, Songai ® cream ingenuity selection and roasting Yijia ® pre-mixed powder, etcA series of new products, with excellent product strength (stability/flavor), innovative application extensibility, high-value packaging and excellent taste as the core advantages, provide partners with differentiated raw material solutions.
sceneKFIMr. ColosseThe theme exhibition area immersively shows the diverse applications of a series of new products in the baking scene, from appearance to taste, raw material quality-price ratio, a variety of product application solutions have received high praise from customers.
2. Full-link empowerment system to solve the pain points of store operation
Based on strategic new products,KFIMr. ColosseSimultaneously develop a variety of regionally adapted product application solutions to accurately meet the differentiated needs of stores.It is committed to achieving growth through the one-stop empowerment model of "raw materials + solutions + services", so that every customer can achieve growth due to croissant empowerment.
futureCroissant Groupwill continue to uphold the "To be a respected global food company that is sustainablepass throughbattalion"The corporate vision of the company, adhere to it"Let the world fall in love with Chinese food and dedicate convenience, deliciousness and health to the worldThe mission. Through unremitting efforts and continuous innovation, we will bring more delicious and surprising to global users, so that the world will fall in love with Chinese food!
Croissant Group National Service Hotline
400-0532-501
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