At present, the deep integration of the baking industry is accelerating, and baking stores are facing pressure to change: the business model is facing transformation, from scale expansion to the path of "stable operation + product innovation", and consumer demand upgrading: health, functionalization, and regional flavor innovation have surged.

In order to comply with the development trend of the baking industry and expand the innovation path of regional bakery stores. August 1st,KFIMr. ColosseCoordinate with strategic partners in the Northeast regionShenyang Golden Grain Products Raw Materials Co., Ltd. and Inner Mongolia Peacekeeping Shengrong Trading Co., Ltd. successfully held the "2025 End Customer Industry Development Salon"Jilin special session. The meeting faced the new changes in the industry,Focusing on AI-enabled localization solutions, focusing on the innovation of domestic raw material applications,regional flavor development model and intelligent operation decision-making tool,Provide practical upgrade guides for regional baking customers.

At the beginning of the meeting, Shan Zhiming, strategic consultant of the All-ｕｎｉｏｎ Baking Industry Association, delivered a keynote speech on "Industry Development and Trend Insights".He deeply analyzed the transformation path of the baking industry in the wave of consumption upgrading, pointed out that the Northeast market is facing the game opportunity of regional cultural characteristics and national brands. Revealing the importance of "localized innovation", he also emphasized that "in the next three years, regional brands need to focus on "scene deep cultivation + cultural empowerment" to avoid homogeneous price wars. "For this time"2025 End Customer Industry Development Salon"set the tone.

Wang Haidong, chairman of Shenyang Golden Grain Raw Materials Co., Ltd., said in his speech: "At present, the decline of traditional channels and the misalignment of new consumer demandterminalStores need to cater to the development of the times and changes in consumer demand, and actively seek change"This special meeting will rely on goldKFIMr. ColosseThe whole link empowers to deepen the development of the local market and help the Northeast market develop to a new level.

Wang Haidong, chairman of Shenyang Golden Grain Raw Materials Co., Ltd

Ren Yu, director of the customer demand solution center of Qingdao Croissant Group, said that driven by the rapid development of the national economy, the baking industry is ushering in rapid growth。In the future, "national chain giants and cross-industry chain brands will accelerate their entry, and 'big and strong' and 'small and beautiful' will coexist and develop." ” To this end,KFIMr. Colossewill be a partnerProvide one-stop solutions from technology to operation, and work together to enhance terminal competitiveness.

Director of Qingdao Croissant Group Customer Demand Solution Center - Ren Yu

Jin Guochen, general manager of Tianjin Foresight Culture Media Co., Ltd., delivered a keynote speech on "New Retail Reshaping Baking Marketing", systematically deconstructing the "five-dimensional model" of Generation Z's consumption decisions, he emphasized:"New retail should dig deep into the value of "people" and build a new people and goods yard through new media."It is also pointed out that under the current competitive trend, baking marketing should bid farewell to empiricism and extensive marketing, and should be user-centric and provide users with a more diverse personalized experience.

General Manager of Tianjin Foresight Culture Media Co., Ltd. - Jin Guochen

General Manager of Wuxi Azhong Software Co., Ltd. - Xu Rongzhong

The innovative raw material matrix covers all scenarios. Highlighted shownFamous Pie ® Cream 360Pro,KFIMr. ® Croissant 5-in-1 Milk Skin Pulp, Song Ai ® Ingenuity Preferred Cream, Famous Pie ® Cream Master Selection, Famous Pie ® Baking and Conditioning Whipped Cream, Famous Pie ® Butter Whipped Cream, Baking Yijia ® Millet Pumpkin Cake Pre-mixed Powderand other star products, with stable taste and high adaptability, to provide a stable guarantee for store product innovation.

The special meeting was also highlightedA series of application products that combine cream ingredients and popular flavors of the moment: Milk skinBursting cakes, egg tarts, autumn new products, etc.,From appearance to taste, it has received praise from many customers on the scene, attracting many customers to stop and take pictures.

The special meeting also included local baking stores and the 1V1 diagnosis activity of baking stores brought by Mr. Sun Dianji, aiming to help customers in Northeast China find problems and optimize operation ideas, and provide more ideas for solving the problems of "R&D, marketing, and operation" of regional baking storesKFIMr. Croissant's One-Stop Empowerment Solution "Customer-Centric"brand concept.

futureCroissant Groupwill continue to uphold the "To be a respected global food company that achieves sustainabilitybattalion"The corporate vision of the company, adhere to it"Let the world fall in love with Chinese food and dedicate convenience, deliciousness and health to the worldThe mission. Through unremitting efforts and continuous innovation, we will bring more delicious and surprising to global users, so that the world will fall in love with Chinese food!

Croissant Group National Service Hotline

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