September 27,KFIMr. ® Ke Song held a Basque cake experience activity at the "Anqi Bakery" of Xi'an Chang'an University.300 were sold in just 2 hours, and the daily sales of the store increased by 53%.KFIMr. ® Cosson's empowerment of the store has achieved a double harvest of word-of-mouth benefits.
KFIMr. ® Cosson takes advantage ofTargeted analysis, for the "Anqi Bakery" to launch Basque cakes suitable for young people, so that it has achieved a new development and growth. That's exactly what it isKFIAn important embodiment of Mr. ® Kosson's strategy of "empowering the global 10W+ cream project".
According to the data of the "2023 China Bakery Industry Status and Trend Research Report" released by iiMedia Research, with the acceleration of China's consumption upgrading, young and middle-aged people have become the main buyers of baked goods, accounting for nearly ninety percent, and most of them are women. This means that the student group has become the main consumer force in the baked goods industry.
So, in terms of the products sold in the terminal bakery stores, how to quickly attract young user groups has become a major problem for the current stores.
To this end, the Croissant Group has beenAdhere to refined market positioning analysis, through continuous iterationProduct innovation capabilities, continue to empower terminals, and enhance the overall competitiveness of stores.
Just like this event, the Basque cake solution customized by the Coissson Group for the two "Anqi bakeries" in Xi'an Chang'an University was crowded at the product experience site, and the students praised the cake for being sweet and soft after tasting the Basque cake, but also chewy, sweet and delicious, and not too sweet and greasy.
The students flocked to buy them, so much so that all 300 Basque cakes were sold out in just two hours. Directly increased store sales, achieving a major breakthrough of 53% year-on-year.
In fact, on the road of rejuvenation of products and application products, Kesong Group has been focusing on multi-dimensional fields such as new product research and development, marketing sections, and technical services.From one-stop solutions and services to precise digital marketing, all reflect the characteristics of the Croissant Group for young consumer groups.
In terms of product innovation, the event used:KFIMr. ® Kosson's Kuaiyi Basque ® Basque Cake Sauce has deliberately made a variety of products for young consumer groups in the extension of application products: Roasted Durian Basque, Beibei Pumpkin Basque, Sauce Milk Cover Basque, Crystal Grapefruit Basque, etc.
On Terminal Services,KFIMr. ® Coissson can also be realized as a community bakery, a campus bakery, a business district bakery, etcCustomized products and customized services for terminal stores in a variety of scenarios to meet the individual needs of customers, Croissant Group has truly connected online and offline channels and developed a replicable business model.
Focusing on terminals, service terminals, and empowering terminals has always been the direction that Kesong people adhere to.KFIMr. ® Cossonant has always practiced the strategy of "empowering the world's 100,000+ cream projects".We are committed to meeting the personalized needs of consumers, and continue to provide leading, reliable and professional product support and services for the industry and customers.
KFIMr. ® Cozzant empowers the terminal through the trinity of bakery products and application solutions and value-added services.
In the future, Croissant Group will continue to try new solutions, new sections and new tracks to provide better service experience for end customers and continue to empower them nationwide.Let the terminal cake shop products sell better, make business more profitable, and operate more easily!
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