Qingdao Kesong Group Co., Ltd. is a high-end cream production and export enterprise established in 2003, and is a pioneer in China's cream industry.
Provide customers with a one-stop integrated solution from raw materials to terminals for consumption scenarios such as baking, tea drinks, meals, supermarkets, and convenience stores.
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The company has established a dual career development channel for employees, encouraging them to choose a career development channel that suits their own situation, so that every employee can achieve their career development plan in the company.
The 2nd China Baking Industry Product Manager Conference and the Croissant Matrix Power Strategy Conference is about to kick off.KFIThe Croissant GroupThe four major matrix strategies are released for the first time, spoiling the 4 core highlights in advance, and inviting you to lock in the industry opportunities first!
The 2nd China Bakery Product Managers Conference in 2025It is to "A team of shared service-oriented product managersAs the theme, it will show the value of the "shared service product manager team" to the industry, enterprises and individuals for the participants from multiple dimensions.
Organizer: All-ｕｎｉｏｎ Bakery Association
Co-sponsor: Qingdao Kesong Food Co., Ltd
Planning and implementation unit: Tianjin Xianjian Culture Media Co., Ltd
1. Product matrix: all scenarios
Coverage solutions
1. Full-category layout - seven product lines anchor multiple tracks
KFIThe Croissant GroupIt has seven product matrices of "frozen desserts, cream, sauces, premixes, special oils, improvers, and milk", covering the baking, catering, and tea markets, with 350+ SKUs for precise adaptation; The first room temperature UHT cream series, subdivided into bakery, catering, industrial and other channel products, 27 SKUs, breaking the technical barriers of milk fat cream not being resistant to high temperature, realizing the application from basic raw materials to terminal finished products, and meeting the differentiated innovation needs of chain brands in standardized production and regional stores; According to different market demands, we provide a step-by-step product portfolio strategy with a higher quality-price ratio. MainMingpai®Cream 360 Pro，It adopts high-quality imported raw materials and steam immersion sterilization technology, the volume of hair is 3.3 times the stable multiple, and it performs well in the blind test in 35 prefecture-level cities across the country.The rest of the new products will be announced at the 2nd China Bakery Product Managers Conference.
2. Multi-dimensional technical support - promote product innovation
·The technological revolution of freeze-to-fresh The original "-18°C freeze-lock freshness→4°C refrigeration and ready-to-use" technology achieves a 12-month ultra-long shelf life + 72-hour flexible turnover window. ·Breakthrough in milk-based technology Multiple processing processes:Steam immersion UHT transient sterilization technology× 4-fold homogenization process× KUTS room temperature emulsification stabilization system ·Improves the quality of the cream The milk fat retention rate has been increased to 91%, the texture stability has reached 2.3 times the industry standard, and the 35%+ milk fat content product has zero corruption at room temperature. 3. Business Value Empowerment – Deterministic Growth from Cost to Profit Cost Reconstruction Formula: Save 160,000 yuan per 1,000 pieces (from 1,000 pieces per year) + increase in operation and maintenance efficiency by 30%+. Profit multiplication model:The high value-added product portfolio (milk cream/customized premix) drove the terminal premium space, and the net profit increased by 30%+. The 2nd China Bakery Product Managers Conference released the "X+" explosive product formula on the spot, so stay tuned~
2. Channel matrix: global supply chain network
1. Global layout - build a global resource collaborative sales network
Trade Map:In-depth access to the markets of 36 countries and regions around the world, such as Europe, America, Oceania, Southeast Asia, etc., and the establishment of dual channels for standard output of raw materials and reverse customization of finished products. Localization Empowerment:Help domestic friends to provide export solutions, according to the characteristics of the target market, product improvement and packaging design, enhance market adaptability, and cumulatively help many partners to achieve overseas business growth. 2. Omni-channel penetration - five-dimensional terminal coverage Establish a multi-channel matrix of "bakery chain × supermarkets× tea × convenience stores× central kitchens× new retail". presentlyKFIThe Croissant GroupIt has covered "34 provinces, municipalities and autonomous regions and 332 prefecture-level administrative regions across the country", built a vascular-level terminal network, realized the comprehensive distribution of core cities + sinking markets, solved cross-regional centralized procurement demands, and provided an elastic supply chain response model.
3. Digital infrastructure
——(The 2nd China Bakery Product Managers Conference was announced)——
ThreeService Matrix: Full-cycle value management
1. Full-service support
Through the whole chain of services, we can solve the whole process needs of customers from raw material development to market promotion: Raw material development services:Provide customized raw material solutions to meet customers' needs for high-quality, differentiated raw materials. Application Product Services:Help customers develop suitable products, provide technical support and process optimization. Full-Case Services:From R&D to promotion, we provide full-process support, including market research, product positioning, promotion strategies, etc. Comprehensive Empowerment Services:Provide digital operation consulting and management training to help customers improve operational efficiency and management level. 2. 3-end joint support 1) Empower the boss With global resource integration as the core, we provide strategic support to the management 2) Empower the master side Enhance your industry's skills through competitions, study tours and training 3) Store landing support Help stores achieve product innovation and market attractiveness
3. The 2nd China Bakery Product Managers Conference was announced.
The problem did not occur, the plan has been put in place, and the 2nd China Bakery Product Manager Conference demonstrated how the escort group can bring new empowerment!
FourMarketing Matrix: A global growth engine
1. New media marketing
Through the depth withTianjin Foresight Culture Media Co., LtdCollaborate for multi-platform integration to increase brand exposure and user engagement: New Media Promotion:Use Douyin marketing, short video live broadcast and Xiaohongshu grass promotion to increase product exposure and create popular products. Matrix Power New Product Launch:Integrate the matrix of products, services and channels to enhance brand influence and market awareness. Small but Beautiful Salon Activities:unitedAll-ｕｎｉｏｎ Baking Industry AssociationinterviewSmall but beautifulOwner's store,All-ｕｎｉｏｎ Baking Industry AssociationforSmall but beautifulEnterprises award licenses, provide marketing empowerment training, and enhance the interaction between brands and small business owners. 2. Value-added global marketing Through the trinity matrix of "content× data × scenarios", marketing efficiency is improved: Content Innovation:Develop differentiated content, avoid homogenization, and increase user engagement. 3. Closed-loop product life cycle Product-scenario construction-marketing-data analysis
summary
The real industrial revolution is never a breakthrough in a single dimension, but a comprehensive upgrade of system capabilities. The essence of the four matrices is to use the power of technology and ecology to transform the regional experience of dealers into irreproducible core competitiveness - when the traditional supply chain is trapped in price involution,KFIThe Croissant GroupChoose to make customers strong because of Cosonant, empower customers with the power of the four matrices, and write a new and better future. More exciting at the 2nd China Bakery Industry Product Manager Conference futureKFIThe Croissant Groupwill continue to uphold"To be a respected global food company and achieve sustainable operation"Adhere to the corporate vision"Let the world fall in love with Chinese food, and dedicate convenience, deliciousness and health to the world"mission. Through unremitting efforts and continuous innovation, we will bring more delicious food and surprises to users around the world.Let the world fall in love with Chinese food! KFICroissant Group National Service Hotline
400-0532-501
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