On March 27, the 32nd Shanghai International Hotel and Catering Industry Expo was grandly opened.KFIThe Croissant GroupAs the leader of China's baking industry going overseas, this appearance bringsFour major scenario productsplan andUHT newThe Shining Expo has successfully attracted the wide attention of the participants and has become a highlight of the Expo. 

The expo covers an area of 400,000 square meters, about 250,000 exhibitors, and 3,000+ exhibitors from China and abroad, bringing a total of tens of thousands of new products, covering hotel catering, coffee, baking, bars, clubs, supermarkets and other formats, integrating global resources, condensing industry wisdom, and providing a high-quality communication platform for professionals in the global catering industry.

Four major scenario products

 One-stop to create a "catering +" model

At this fair,KFIThe Croissant GroupFocused rollout“Catering +" four scenesProduct solutions, including teaRestaurants, supermarkets, convenience stores and restaurantsThe product solution aims to provide a one-stop consumer experience, meet the needs of modern consumers for fast, healthy and delicious, and at the same time promote the growth of product sales of the industry.

thereintoTea scene product solutionBecome a highlight, by pairing it with trendy drinks, combinedSongs' Joy ® is an instant frozen dessertIt not only provides consumers with a new taste experience, but also stimulates new business inspiration through one-stop raw material procurement, helping the industry to create differentiated competitive advantages and promote sales surge.

And againstSupermarkets, convenience stores and mealsand other product solutions in different scenarios, enriching its diversified product line, effectively improving the performance of products in the market and enriching consumers' choices.

In this context,Songzhixin Food (Qingdao) Co., LtdAsKFIA wholly-owned subsidiary of the Croissant Group, it is responsible for the research and development, production and sales of ready-to-eat frozen desserts. Through customized services, we provide healthy and convenient products and services for end customers, and create a healthy concept of enjoying life.

With the help of joint innovation with the four major scenarios,Songs' Joy ® is an instant frozen dessertIt not only caters to consumers' pursuit of deliciousness, but also opens up new business opportunities for merchants, helping them stand out in the fierce market competition and achieve sales growth.

New UHT series launched

Explore the future trends of the industry

KFIBrand new by the Croissant GroupUHT series products, covering the field of baking and cooking, and also bringing new solutions in the field of tea.

thereintoKFIMr. ® Croissant tea and coffee with espresso creamis an eye-catching product. By upgrading the recipe,Use coconut oilInsteadTraditional vegetable oil, not only realized0 trans fatty acidshealth standards, or oneNo hydrogenated oils are usedHealthy food has set a new standard for healthy food in the industry, while bringing consumers a healthier and richer experience.

As another UHT series star product,KFIMr. ® Croissant whipping cream (35%)Excellent in both quality and taste.Preferred quality milk source, whole animal fatTo ensure the high quality of the product, the fat content is as high as 35%, the milk is mellow and long, the taste is delicate and silky, and the aftertaste is endless.

It is suitable for a variety of purposes, whether it is used for roasting, brewing coffee or tea, and meals, it can add richness and depth to food.

furthermoreKFIMr. ® Croissant and OATLY are proud to present plant-based oat creamWith0 added sucrose, 0 trans fatty acids, the real addition of OATLY oat milk, the strength is out of the circle, providing users with more healthy choices.

KFIThe Croissant Group will continue to uphold the principle of "To be a respected global food company that is sustainable and sustainable"Vision, Persistence"Let the world fall in love with Chinese food, and dedicate convenience, deliciousness and health to the worldMission. In the future, we will continue to explore and innovate, give back to global customers with more high-quality, healthy and delicious products, and promote Chinese food culture to the world stage.

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