On May 21, the 26th China International Bakery Exhibition was grandly opened at the National Convention and Exhibition Center in Hongqiao, Shanghai.KFIThe Croissant GroupcarryUHT newandOmnichannel solutions are unveiledand moreThe MOF winner, known as the "Nobel Prize" in the French baking industry, and the "champion" master of the industry came to the scene to crown the quality。

This exhibition,KFICroissant Group11 new UHT products were unveiled, covering cream, milk whipping cream, cooking cream and dairy products, suitable for baking, buffet, coffee, tea and other fields. thereintoKFIMr. ® Croissant name pie ®BUTTERCREAM® butter whipping creamDebuted in October 2023, yesThe pioneer of China's butter whipping cream category。 Selected natural butter imported from New Zealand, with a rich natural butter taste and unparalleled taste, can be refrigerated or frozen storage, well received by the audience.

KFISpecially hired by the Croissant GroupMr. Philippe Hiriart, winner of the French MOF Award, is the image spokesperson, and withBaking Technology BTA ChampionAchieve strategic partnerships.

Mr. Philippe Hiriart of FranceHe has been awarded the MOF of the French President and the Chevalier de l'Ordre de l'Ordre de l'Auster, and has served as a judge for the World Cup Dessert Competition. This time he appliedKFIMR. ® ® CROISSANT BUTTERCREAM BUTTERCREAM® WHIPPING CREAMandKFIMr. ® Croissant's name pie ® creamThe elaborate French desserts were well received by the audience.

Mr. Zhang Chao, winner of the National May Day Labor MedalandMr. Yang Lijun, the star of baking technologyThe candy art and artistic bread works presented on the scene not only symbolize the prosperity of the country, but also highlight the vigorous vitality of China's baking industry, presenting a double feast of vision and art for the audience.

KFICroissant Group has a keen insight into market demand and keeps up with the Z era"Bake +"Trend, breathe life into omni-channel solutions through category innovation. Whether it is bakery, buffet, coffee, tea, supermarkets, convenience stores and other channels, it can provide a one-stop purchasing experience to help customers cope with it easilyMarket changes to achieve business growth.

For traditional bakeries,KFIThe Croissant Group has carefully launchedSix sectionsProducts, including creams, ready-to-eat frozen desserts, sauces, mixes, functional fats and improvers, are formed fromBakery ingredients, application products and value-added servicesThe company is committed to fully empowering terminal stores and helping to increase sales.

In the supermarket and convenience store channels,Songs' Joy ® is an instant frozen dessertIn the spotlight. It has brought five series of products, including those that are crispy on the outside and soft on the inside, and overflowingCrispy Dream Dragon popping mochi, soft and glutinous, sweet, rich in fillingDaifuku series, a fusion of tradition and modern innovationIce rice dumplings seriesetc., with its rich taste and delicate appearance, it stands out in the exhibition. thereintoCrispy Dream Dragon popping mochiIt has only been on the market for 3 months, with a cumulative sales of 3.5 million tablets, dominating the Douyin snack list for several weeksTOP1。

In the catering channel, the applicationKFIMr. ® Croissant whipping cream, cooking cream, thick milk buffet and drinks provide customers with a variety of lunch options. thereintoTea and coffee with espresso cream, an innovative alternative to traditional palm oil with coconut oil. Through the use of non-hydrogenation process, the product achieves zero trans fatty acids, which not only meets the pursuit of modern people for a healthy and delicious diet, but also helps to promote the healthy development of the catering industry.

futureKFIThe Croissant Group will continue to uphold the principle of "To be a respected global food company that is sustainable and sustainable"Corporate Vision, Stick"Let the world fall in love with Chinese food, and dedicate convenience, deliciousness and health to the worldThrough continuous innovation to meet the diverse needs of global consumers,Let the world fall in love with Chinese food!

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