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The 8th China International Baking Autumn Exhibition opened at the Hongqiao National Convention and Exhibition Center in Shanghai. Kesong Group created the "Dopamine Baking Supermarket" conc

2023-10-12

The 8th China International Baking Autumn Exhibition opened at the Hongqiao National Convention and Exhibition Center in Shanghai. Kesong Group created the "Dopamine Baking Supermarket" concept exhibition hall and showcased 4 major hardcore solutions at booth 52C70.


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此次展会由中国焙烤食品糖制品工业协会、北京贝克瑞会展服务有限责任公司权威主办,来自全球600+产业链优质供应商和10万+专业买家现场一站式面对面对话,共享行业前沿资讯,交流无限商机。


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可颂集团旗下KFI可颂先生®、颂之馨®、焙宜佳®、颐甄®、好仕等品牌齐聚上海,聚焦多元消费场景,推出四大解决方案,更有燕麦奶领导品牌OATLY强势助阵,联合推出重磅新品。


此次推出的4大渠道解决方案,通过产品创新、定制化服务和全面赋能,为不同渠道的终端客户提供一站式解决方案,帮助门店打造多样化消费场景和个性化竞争优势。


在烘焙渠道,可颂集团聚焦于巴斯克(预制蛋糕)、蛋糕夹心、节庆蛋糕、营养早餐四大消费需求,输出涵盖从蛋糕到面包的全品类解决方案,实现终端客户从原料到产品一键式检索。


对于商超/便利店渠道,可颂集团提供从需求洞察、产品研发、新品上市和营销支持的一站式解决方案,打破烘焙零售行业原有饼店售卖生态,引领新零售风尚。



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In the catering channel, Kesong Group also has a comprehensive range of products that can meet multiple scenarios such as breakfast, tea breaks, wedding desserts, etc., providing high-quality application products with good taste, fast delivery, and uniform quality to end customers, activating baking increment space.


In the beverage channel solution, the new product launched by Kesong Group in cooperation with OATLY, a leading brand of oat milk, the plant-based oat cream, undoubtedly became the highlight of this exhibition. This product can bring consumers a healthier and more delicious experience, and at the same time, it has attracted industry attention in unlocking new plant-based forces.


The beverage channel solution covers the entire chain service from raw material products to baked desserts, providing diversified choices of beverage raw materials and baked products. It can also customize unique and competitive products according to the needs of stores, achieving full chain coverage from supply chain, product development to market promotion, one-stop empowerment.


In addition, Kesong Group attaches great importance to product research and development upgrades, and the Mingpai exhibited this time ® Cream (300+) has a pure milky aroma and a whipping capacity of over 300%, which not only improves quality but also helps bakeries reduce costs; Kuaiyi Baking ® Basque cake sauce, selected with ≥ 20% imported cheese, is available in three steps of squeezing, baking, and cooling to help standardize the operation of bakeries and lead the new wave of prefabricated baking.


In terms of application product development, Kesong Group closely follows consumers' pursuit of quality and aesthetics, providing a complete set of timely innovative solutions to help bakery establish personalized competitive advantages.


In order to better serve and empower terminals, Kesong Group has cultivated a technically proficient service team to provide comprehensive marketing strategies and technical support to end customers, making bakery operations easy and worry free.


The one-stop empowerment approach from solutions to application product upgrades, and then to product production, is a vivid portrayal of the "Empowering Global 10w+Cream Engineering" strategy.


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In the future, Kesong Group will always adhere to customer demand orientation, provide omni channel solutions, build diverse consumption scenarios, and achieve cross channel and stacked traffic aggregation effects.


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