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Kesong Group collaborates with OATLY to release Hi Zero plant-based oat cream, helping the industry expand its "baking+" scenarios

2023-10-13

On October 13th, the second day of the 8th China International Baking Autumn Exhibition, as an important exhibitor, Mr. KFI Kesong from Kesong Group ®、 Songzhi Xin ®、 Baking Yijia ®、 Yi Zhen ®、 The multi-channel solutions for the entire scene brought by brands such as Haoshi have attracted many audiences with one-stop services.


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At the exhibition site, Kesong Group collaborated with OATLY, a leading oat milk brand, to launch a new product - Hi Zero plant-based oat cream. With the healthy product concept of "0 added sucrose" and "0 trans fatty acids", it empowers end stores and continues to expand the application solutions of "baking+" scenarios, proposing new ideas for healthy living for the development of the baking industry.


In the beverage channel solution, Kesong Group and OATLY have jointly created a new product: Hi Zero plant-based oat cream, which is used as a raw material to make pistachio cheesecake, colorful mango cake, strawberry rose cake and other products. With its ultra-high appearance and smooth taste, it has won the attention of customers from many stores for inquiries.


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Hi Zero Plant based Oat Cream is a pure plant-based oat cream jointly developed by Kesong Group and OATLY, which does not contain animal ingredients but adds high-quality oat raw materials. It has a unique taste, rich nutrition, and is more in line with the modern concept of light burden health for young people. It brings the enjoyment of a healthy life and opens up a new track for plant-based cream.


In addition, there are catering channel solutions covering breakfast, tea breaks, wedding desserts, and other scenarios on site. We have refreshed desserts and one-stop shopping solutions for supermarkets/convenience stores, which comprehensively solve the problem of terminal baking through multiple channels and empower diversified scene expansion of baking channels.


The courage of Kesong Group to explore all channels comes from its own multi brand matrix, the construction of all product categories, and the full chain operation strategy covering front-end market services, mid-range product matrix, and strong R&D support in the back-end.


On the market side, Kesong Group has a deep understanding of market demand, provides precise application product solutions for various scenarios, and is equipped with a professional service team to provide application product technical support for terminal stores, helping bakery shops create personalized competitive advantages.


On the product side, Kesong Group provides six categories and nearly a hundred high-quality food and food ingredients, including plant fat cream, animal cream, frozen desserts and frozen pasta, baking specialty oils, baking pre mixed powders, and food improvers. The diverse product line ensures the taste and quality of the applied products, meeting various market demands.


On the R&D side, Kesong Group has its own high-level R&D team and 28 utility model patents, ensuring product stability and continuously improving quality and efficiency, creating leading full category products.


This cooperation with OATLY is an important manifestation of Kesong Group's continuous expansion of baking channels under the guidance of the "Empowering Global 10w+Cream Project" strategy. This cooperation will bring inspiration to end stores and effectively activate baking incremental space, further promoting Kesong Group's leading position in the industry.



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In the future, Kesong Group will continue to be guided by terminal needs, providing one-stop solutions for end customers, maintaining advanced industry foresight, breaking through industry barriers, opening up channels for marketing changes, exploring diversified consumption scenarios, and bringing considerable incremental space to terminal bakeries.




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