With the acceleration of consumers' pace of life and the increasing demand for the quality of baked goods, the era of big baking has quietly arrived. In this context "frozen to fresh" products have gained increasing market share in the baking market due to their diverse products, convenience, uniform quality, and rich layers, injecting new vitality and strong growth momentum into the Chinese baking industry.

The 'frozen to fresh' product promotes the transformation of the era of baking

In recent years, the traditional baking industry has been facing significant changes, with "frozen to fresh" products rapidly growing in channels such as bakeries, supermarkets, meals, and tea drinks. The report shows that from 2022 to 2025, the compound annual growth rate of China's frozen baking market will reach 30%, with a sales volume of 900000 tons. The broad market prospects indicate fierce competition and diversified development trends. However, the traditional baking industry faces many pain points, especially in store warehouse management, operating costs, product standardization, and product research and innovation.

In the context of the era of large-scale baking, "frozen to fresh" products have become a powerful driving force for the development of the baking industry. Not only does it improve the shelf life and supply chain efficiency of baked goods, ensuring product quality stability, but it also effectively reduces costs. At the same time, "frozen to fresh" products provide greater flexibility and product diversity for terminal baking stores, allowing them to focus more on market changes and meet the diverse needs of consumers without worrying too much about product consistency and supply chain issues.

The "frozen to fresh" product, with its diversity and rich taste, brings consumers a fresher consumption experience, thus winning the favor of customers from multiple channels such as baking, meals, and tea drinks. Firstly, the "frozen to fresh" technology not only maintains the freshness of food, but also ensures the stability and uniformity of quality. Secondly, this technology helps small and medium-sized stores effectively reduce supply chain costs and minimize storage losses. While improving operational efficiency, it also allows operators to invest more resources in market promotion, thereby increasing customer stickiness.

Frozen to fresh enterprises gather industry strength and market insights to continuously promote technological innovation and product research and development. These companies' investment in research and development has not only improved the preservation technology and taste experience of their products, but also developed more new products that meet market demand. Through continuous technological innovation, frozen to fresh enterprises can provide stable high-quality raw materials for downstream enterprises, reduce their research and development costs, thereby helping customers further increase customer stickiness and promote their business growth.

Embrace change with continuous innovation

Assist in the rapid development of the industry

In the development of "frozen to fresh" products in the baking industry, Songzhi Xin Food (Qingdao) Co., Ltd., as a wholly-owned subsidiary of KFI Kesong Group, stands out with its excellent research and development capabilities and rich product line. Songzhixin focuses on the research and development, production, and sales of ready to eat frozen desserts, adhering to the concept of "healthy baking, light enjoyment of life", and is committed to providing customers with convenient, healthy, and high-quality baked products.

As a leader in the "frozen to fresh" product industry, Songzhixin Food (Qingdao) Co., Ltd. has multiple advantages. In terms of raw materials, relying on the strong supply chain of its parent company Kesong Group, Songzhixin can ensure a continuous and high-quality supply of raw materials. In terms of supply chain, the company has a modern factory covering over 5000 square meters, including a 100000 level clean room, and has introduced advanced equipment and precision inspection instruments from Europe and Japan to strictly control the quality of all products, exceeding industry standards.

In terms of research and development, 90% of Songzhixin's professional R&D team holds a national first-class (senior technician) certificate, committed to product innovation and improvement, constantly exploring the latest baking technologies and market trends, ensuring that every product incorporates unique deliciousness and innovation. In addition, Songzhixin also provides customers with a one-stop solution from product development to production and sales, which can accurately customize products according to different customer and channel needs.

Songzhixin brand covers nearly 100 frozen desserts such as cheese series, mousse series, chocolate noodle series, ice cream popcorn series, semi cooked egg tart, Swiss roll series, Dafu series, cheese ball series, ice Zongzi series, etc.    

Among them, Songzhixin's original product "Crispy Chocolate Mashed Potato" has received widespread praise since its launch, winning multiple awards such as the FHC Golden Apple Award and the International Baking Exhibition Innovation Product Award. One year after its listing, it continued to dominate the Tiktok Hot Sales List, the Praise List, the Popcorn Snack List, and the Good looking and Delicious Dessert List! Accumulated sales of over 8 million pieces fully demonstrate the strong strength and innovative ability of Songzhixin in the field of frozen desserts.

In the future, with the continuous deepening of the era of large-scale baking and the continuous maturity of "frozen to fresh" technology, the frozen baking industry will usher in a broader development prospect. Songzhi Xin Food (Qingdao) Co., Ltd. will continue to uphold the concept of "healthy baking, light enjoyment of life", constantly innovate and break through, bring more delicious, healthy and convenient baking products to consumers, and contribute to the prosperity and development of the baking industry.

【1】 Data source: "2024-2030 China Frozen Baking Food Market Survey and Investment Strategy Report"

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