The 2nd China Baking Industry Product Manager Conference and Croissant Matrix Power Strategy Conference

Conference Highlights:In the critical period of transformation of the baking industry into the "era of shrinkage", in the face of multiple challenges of consumption upgrading, cost pressure and digital transformation, the traditional single-point breakthrough model has been difficult to cope with the complexity of industrial chain collaboration. The conference to:"Shared Service Product Manager"As the core, directly hit the industryPain points, difficulties and growth points，blank point,Explore a new path of innovation and coordinated development of the baking industry through multiple forms. More than 2,000 business representatives, product managers, experts and scholars from the national baking industry gathered together to discuss the future.

Kang Lina, Secretary General of the International Federation of Chinese Baking Associations and Secretary General of the All-China Baking Industry AssociationIn her opening speech, she pointed out that the current baking industry is facing challenges such as accelerated consumption upgrades, frequent product iterations, and high supply chain costs, and product managers, as the core hub connecting market demand and enterprise production, need to be built urgently "Shared Services" Collaborative system to break through the resource limitations of a single enterprise. She mentionedBakers stubbornly believe that business can have an increase in temperature, create with a conscience, and think about how to make the future develop better.

Zhao Shengcun, deputy mayor of Qingdao Municipal GovernmentIn his speech, he emphasized that Qingdao attaches great importance to the development of food and other industries, and the outstanding achievements of food and medical industry enterprises, and the leading enterprises in the field of baking.

Fu Jinhai, President of Qingdao Croissson GroupIn his speech, he emphasized that in order to change and innovate, the baking industry has never stopped, and the role of product managers has also ushered in a second iteration."Shared Service Product Manager"It is no longer a simple product designer, but an insight into the market, combined with the development characteristics of China's baking industry.By polishing a "shared service-oriented product manager team" resource linkage, we will jointly expand the long-term development path of the baking industry.He mentioned that in 2025, Cozzant Group will increase innovations such as AI intelligent quality control, and is willing to join hands with industry colleagues to build the future of baking with love and professionalism!

Witnessed by bakers from all over the world,The All-ｕｎｉｏｎ Bakery Association and Qingdao Food Industry Association reached a strategic cooperationThe two sides agreed to jointly give full play to the important platform role of the association and the agglomeration effect of industrial resources, gather more high-quality resource elements, and promote the precise docking of Qingdao's characteristic products with the national market in terms of the advantages of Qingdao's local "bakery +" food and beverage industry head supply chain enterprises, so as to help enhance the innovation, rapid and high-quality development of Qingdao's food industry.

Mr. Shan Zhiming, the special consultant of the All-ｕｎｉｏｎ Baking Industry Association, Mr. Sun Dianji, the founder of the Pastry Brand Service Center, Mei Jikun, the general manager of Maijiang Jiduo, Wang Haoxue, the deputy general manager and director of the key account department of Qingdao Kesong Group, and many other industry leaders expressed their professional insights on the "product manager in the era of big baking" and 40 breakthroughs in the industry dilemma, and jointly explored the future development direction of the baking industry.

Shan Zhiming, special consultant of the All-ｕｎｉｏｎ Baking Industry AssociationIn his speech, he said that at present, China's baking industry has entered"The Era of Shrinkage", the market size has shrunk and profits have declined, showing an obvious Matthew effect. At the same time, AI technology is driving industry changes, reshaping the competitive landscape by improving supply chain efficiency, optimizing product development, and innovating customer experience, but small and medium-sized enterprises face barriers to technology adoption. There are currently eight major trends in the industry:From consumption upgrade to digital transformation, from market segmentation to sustainable developmentThese changes are reshaping the future of the baking industry.

Sun Dianji (founder of Cake Ce Brand Service Center):The speech delved into the perspective of product managers, insights into new trends, and proposed:"Healthy, fast, bright, explosive, crispy, sufficient"Six-word product development rules, emphasizing that traffic products need to have both scenario penetration and cost optimization capabilities, and advocate returning to the front line to improve economies of scale.

Sun Guomin (Co-founder & Director of Wisdom Magic Bag):Create more value around refined management and solve the problem of loss.Through digital technology, demand prediction and dynamic price adjustment are used to build a balance of seven value systems for loss control"Loss Control" and "Sales Opportunities"share the pain points of the industry.

Mei Jikun (General Manager of Maijiang Jiduo):The speech focused on the principle of store product line structure and the practical path of product logic, and it was mentioned in the sharing that the product line design three-dimensional model is focusedBrand positioning, raw material innovation, emotional valueemphasize"Sell Good Genes"It needs to meet the dual needs of users for function and emotion。

Wang Haoxue (Deputy General Manager and Key Account Director of Qingdao Kesong Bakery Division):The presentation focused on sharing the supply chain breakthrough from the perspective of the product manager and proposing supply chain decisions60% raw material cost, 70% quality stability and 100% delivery experienceAI agents will be used to build a dynamic supply chain and optimize the whole link of R&D, production and delivery.

Zhang Zhixin (Founder of Element Vision):The speech pointed out that in the practice of consumer psychology, the reconstruction of the price tag of 0.3 yuan can increase the psychological premium by 300%, and the core of competition has shifted from products to "Shelf 3 seconds decision", assertsAesthetic design drives value recognition。

Chai Yunjia (founder of Whale Lai Smart Drink):The presentation revolved around the perspective of a product manager.The second curve breaks the gamein order toThe "bread + drink" scene is reconstructed to break the homogenization, through cross-border integration, online and offline linkage to activate the incremental space of the stock market.

Jin Guochen (Founder of Tianjin Foresee Media)The speech focused on sharing the new opportunities of new media marketing from the perspective of product managers, and in the era of new media marketing, the baking industry needs to achieve breakthroughs through multi-platform collaboration; He mentioned that marketing needs to coordinate customer acquisition efficiency, payback cycle and product life cycle.New media is a lever, forming an overall closed loop with product innovation and channel operation.

Xu Rongzhong (General Manager of Wuxi Azhong Software Co., Ltd.)The speech focused on AI-empowered baking in Argentina.Baking-exclusive AI vertical baking, practical and practical, within reach, opening the first year of baking agents,Through data-based AI empowerment, from product + AI to AI + product intelligence, three different role agents empower different groups of people, localized deployment of data, one-click realization from product research and development, sales forecasting, store decision-making, and help baking enterprises realize the intelligent transition from product innovation to store operation.

At the same time, Mr. Shan Zhiming, a special consultant of the All-ｕｎｉｏｎ Baking Industry Association, was released"Six-Dimensional Drive" service-oriented product managers accompany the group to promote the restructuring of the industry value chain。

Mysterious guest Li Hongjun (Vice President of China Bakery Industry Association, Dean of Yihe Bakery Business School)Focusing on the big topic of small but beautiful China, he shared the current situation and challenges of small and micro baking enterprises, and put forwardDifferentiated boutique route + community private domain deep cultivation + cross-border alliance, with the "small but beautiful" model out of differentiation.

When cross-industry competition has become the norm in the industry, the role of supermarket convenience, boutique restaurants, coffee and tea drinks and other formats has changed from "emerging dark horses" to entrepreneurial players who have entered the game, regardless of the traditional baking industry"Roast+X"The search for the second growth curve has become a must-have for growth. At the same time of the conference, the second growth curve No. 1 project conference jointly organized by the All-ｕｎｉｏｎ Baking Industry Association and Whale Lai Smart Drink was successfully completed.The signing ceremony of strategic cooperation between Qingdao Cosong Group and Whale Lai Smart Drink and AzhongyunIt was also successfully completed.

4. Professional deep diving - expand the boundaries of industry cognition

Special guest: Cao Guoliang, CEO of Tangdou Technology

In his speech, he shared that China's baking industry is facing structural changes: traditional baking is in a price war dilemma, and snacks and young products have become a new engine for growth.Supply chain innovation + cross-border integration of retail channels, with "product innovation× scenario deep cultivation" to break the downward cycle of consumption

Special guest: Yihai Kerry World Champion Master Lu Jiaozhi

His speech analyzed the core logic of contemporary bakery product development from the perspective of product development, and the product must have both"Appearance Economy" and "Emotional Value"to win the market through youthful design and social attributes; emphasize"Health is not the same as preaching", which should naturally present the flavor through low-temperature fermentation and other process innovations; Finally, product development is proposedThe Golden Triangle Rule。

5. Go to the sea of stars together - towards the era of breakthrough evolution 2.0 in China's baking industry

The 2nd China Bakery Industry Product Manager ConferenceThe successful holding of the Croissant Matrix Power Strategy Conference,It marks the official entry of the industry"Shared service, product managers, ecological co-prosperity" 2.0 era。Through the integration of industry resources and the output of innovative methodologies, this conference not only clarifies the development direction for practitioners, but also to:"Croissant Matrix"The strategy promotes the coordinated development of the whole industry chain. In the context of the continuous deepening of the industry cooperation mechanism,Service-oriented product managerIt is becoming the core force driving the transformation of the industry, and its core mission is to help traditional enterprises achieve ecological win-win. With the deepening of the empowerment of the escort system, China's baking industry will also take sharing as the boat and ecology as the sail to harvest more increments and help the development of the baking industry.